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SEO or PPC- which one is right for your business?

Recently, we noticed that people find it so difficult to choose either SEO or PPC to rank their website. It is not new again that one can either use PPC or SEO to organize a web page. Therefore, this article will dig deep into which one is right for your business. But before we explain to you in detail, we would like to briefly discuss the meaning of these two terms.

What is SEO? 

SEO means search engine optimization. SEO refers to a technical way of improving and promoting a web page to increase the rate at which people visit the site receives from search engines. Practically, search engine optimization is a unique way of bringing a website to be on the top of a suggested list due to people’s searching on search engines like Google. Let us break it down. For instance, if you want your website to be on top of the Google suggested list to expand your business, then SEO should consider. It is a technical way of generating traffic to your website.  Although an SEO Agency can carry out SEO services, one can also do it if one is ready to follow the process. But our advice for you is to hire a competent SEO agency to help you rank your website on search engines. The advantage of SEO for your business is that organic results are shown 24/7. Not only that, SEO is a more cost-effective strategy in the long run. Also, with search engine optimization, organic results attract ten times the clicks that ads do.

SEO or PPC- which one is right for your business?

However, Search engine optimization takes time to see results even as your site increases in authority. Also, you need a specialist SEO Agency to create SEO content and other aspects related to SEO. If you use SEO for your business, there’s no guarantee that your strategy will outrank your competitors. 

Remember, we are trying to show you some facts you need to know about search engine optimization for your business.

What is PPC?

PPC means pay-per-click. It is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, PPC is a way of buying some visits to your site rather than attempting to earn those visits organically. The most popular form of PPC is search engine advertising. PPC doesn’t require specialized knowledge before using it to rank a website, unlike the SEO that one needs to hire an SEO Agency to work it out. With PPC, one can see instant results, and your ads can appear above all organic listings. Also, using PPC enables you to enhance your ads with extensions. You can also tightly target ads to a key audience. Apart from the fact that you will need an SEO Agency to render SEO services, with PPC, you will also need an expert to put you through. But it will only be a smaller team than that of SEO. The deficiency in using PPC for your business is that everyone clicking on your ads will cost you money.  Not only that, you will need a higher initial investment to get started. Meanwhile, with PPC, don’t forget that you’ll be paying for both click cost and campaign management. The most annoying part of PPC is that you will lose your visibility when you turn off your ads.

Which one is right for your business? SEO or PPC

Please pay attention to this section. Now that we’ve looked deeply into the concept of search engine optimization and per-per-click, it is time to answer your question: which one is suitable for your business?

Firstly, we would like to inform you that you can choose to integrate the two. Each channel has its unique way of improving and promoting your website. We have seen an SEO Agency in Sydney that advised a woman to integrate SEO and PPC to improve her website.  The woman did it, and the results were great. 

However, if you want to use a single channel, it is expedient for you to think about some specific situations of your business. For instance, if you need quick results on ranking your website, PPC will be a great choice. An SEO Agency will not tell you this vital information. No matter how you try to use SEO, you can get a quick result as PPC. Furthermore, PPC will be a great choice if you are looking forward to testing a new product or offer. PPC is easy to drive traffic to your site quickly. Therefore, you can set a fixed budget, and you will be able to turn off your ads if needed. Visit to read about the SEO Agency approach in Competitor Analysis.

SEO or PPC- which one is right for your business?

On the other hand, if you are already driving sales from different sources and want to maximize your long-term, search engine optimization is what you should consider. Also, search engine optimization is a useful tool to accelerate the awareness around your business with top-of-the-funnel traffic. SEO focuses on using a solid content strategy. You need to hire a competent SEO agency to work on your website.

Now, how about integrating SEO and PPC? What are you going to achieve?

Honestly, the reality is that it is impossible to choose between SEO and PPC. But we can assure you that if one can integrate these two terms technically, one will achieve great success in ranking a website. Both PPC and SEO go together to drive search success. Don’t allow any SEO Agency to give you fallacy. It is not always about SEO or PPC. These two unique channels can complement each other if they are properly utilized. What matters most is that if your budget allows you to use both, then go ahead. But you have to be conscious about the team you want to hire for the project. If you start with SEO, ensure that your SEO Agency is aware that you will be integrating both SEO and PPC. 

Below here are the few ways you can integrate SEO and PPC;

  1. Retargeting
  2. You can run ads and use data to inform your SEO strategy
  3. Have your brand bidding
  4. You can also use shopping ads to target buyers
SEO or PPC- which one is right for your business?


It is possible to use search engine optimization and pay-per-click to boost or improve your website to generate more organic traffic on search engines. This article clearly expresses what you need to know about these two channels.