What can competitor analysis bring to your SEO strategies? As you spy on your competitors, you get to receive basic information that can guide you to make significant decisions for your SEO efforts. Meanwhile, you can learn both from what your competitors are doing right or wrong. You can replicate what they are doing right or learn from your mistakes.

A professional SEO agency cannot create an intelligent SEO strategy without a provision for competitors’ data. It is a good way not to reinvent the wheel but rather show you faster ways of getting better results. This guide contains how to conduct an SEO competitor analysis and use them. You will also learn to identify your competitors, what they rank for, and how to replicate their profitable practices. Visit https://www.covert.com.au to know more about SEO agencies in Australia.

What is SEO Competitor Analysis?

SEO competitor analysis refers to the strategy that identifies your site competitors and uses the correct information. At the same time, you can also reverse-engineer the process that is currently helping to outrank others on search engines. What are the valuable elements of competitor analysis?

• Identifying competitors through SEO
• Identifying the sites that link to your competitors
• Content analysis of ranking keywords
• Discover keyword research gaps that your competitors are not filling so that you can
• Please find out your most popular pages versus their popular pages
• Register factors that also affect your site performance with both technical and on-site SEO

How to carry out SEO Competitor Analysis

If you seek to achieve great results from the competitor analysis, you should check out the following steps.

1. Identify your true competitors

Although theoretically, every business in your niche is a competitor, not all of them are actual competitors. A true competitor is one with overlapping keywords to create gaps that you can fill. An SEO audit can show where to look in your industry. It does this feature by identifying those who rank for the exact keywords. In addition, you should know those with the highest keywords.

Similarly, search out industry players who are already ranking for the keywords that overlap with yours. For example, the first few domains that come out as Google results are your competitors. Those who are closest to you are your local competitors. Meanwhile, you can repeat the process for different devices and at different browsing modes. 

Some of the fantastic SEO tools that give you an instant list of competitors include the following

• Alexa
• Spyfu
• Ahrefs
• SEMRush
• iSpionage
• Moz

Carry out a keyword gap analysis

A keyword gap analysis checks the keywords that your competitors are already ranking for, but you are not. Please pay attention to these keywords by making a list and researching them. Similarly, you may start with keywords your competitor ranks higher than you and look at how to tweak your article. SEMRush and Moz have great tools.

When you conduct keyword gap analysis with any of these two tools, you can get a glimpse of your missing keywords and how your keywords are faring. Also, the report shows details of where your ranking still needs some work. The keyword report also has other information such as the search volume, competitive density, and the listed results in the Google SERP. 

Conduct a Backlink Analysis

Backlinks are indispensable in SEO, especially when they come from high-quality sites to your page. The more quality backlinks you have, the more authority and integrity that Google accords it. As you study your competitor’s backlinks, you can also take advantage of them for your site. Moreover, you can send out a direct message to the sources for a backlink too.

You may also analyze particular pages that drive the most traffic and have the best backlinks. Meanwhile, we are not talking about any backlinks, which may have low-quality but high-quality links with relevant anchor texts. Building these quality backlinks can be highly beneficial to your site to boost your site authority. 

Analyze their top-performing content types

Every website has its highest-performing pages that are responsible for a more significant percentage of their overall traffic. Identifying these pages for your competitors may be an excellent way to begin to improve your site as well. At the same time, you can earn more trust from the loyal customers of your competitors. Remember to audit your content according to your findings.

Moreover, have the determination to create better quality content and promote them to similar audiences as your competitors. The competitor analysis tool on any SEO tool can give you the desired results. Therefore, the next time you see an audit report, go beyond the blog posts to see the other content types such as videos, images, podcasts, and infographics.

Consider other ranking factors

Apart from backlinks, keywords, and content types, it would be best to look at other essential ranking factors your competitors have. For instance, website performance, responsiveness, and overall user experience may play an important role in ranking your site in search engines. In addition, the site speed and navigation may determine Google algorithm perceptions. 

Another critical factor is the social media presence of your site, which can influence your ranking. As you gather more social media following, your posts will get more social media shares and other engagements. What about PPC investment? Don’t assume that all the traffic you see with your competitor is from organic search. You may consider ad spending.

Learning and takeaways

Now, you have the correct information on the various steps involved with how your competitors fare. Write down all your competitors’ strengths and weaknesses and figure out a plan to outrank them. But first, you should take them one after the other, starting with the steps that can give you quick wins, such as missed keywords.

As you implement each of these steps, you should also review the results after 90 days. As you see the results, you should decide on which aspects to improve, stop or repeat. To maximize your results, you may need to consult an efficient SEO agency. In the end, your SEO strategies can help you outrank your competitors.

Conclusion

This article is about using intelligent ways to outsmart your competition through unique advantages. The opportunity to excel is often there all the while, but we don’t usually know where to look. Therefore, the time is ripe to conduct a thorough site audit for your competitors’ sites and implement the lessons to boost your site rankings.

Google Retail Search, a new fully managed search product from Google, delivers smart search to eCommerce websites. This eCommerce product search feature is now built into eCommerce websites to provide Google-quality search results from broad search queries and to help online retailers reduce search abandonment, which is the number of users who visit a website but leave without adding anything to their cart or buying a product.

E-Commerce search results display is a common and aggravating problem for sellers on Walmart Marketplace, Amazon, and other eCommerce platforms. According to a survey, over 76 percent of Australian shoppers abandon a retail website due to failed eCommerce product search results, with 48 percent purchasing the item elsewhere. Furthermore, 52 percent said they frequently abandon their baskets if they can’t find one item on an e-commerce site.

Every year, customers’ persistently negative online experiences cost merchants over $t00 billion in abandoned e-commerce searches worldwide. This supports the necessity to deliver high-quality brand experiences for eCommerce product discovery consumers and reduces the chance of them abandoning your site. That is why Google Retail Search was created.

Selling on Amazon or other online marketplaces? Make sure your SEO company partner considers Google Retail Search and its significance in your e-commerce marketing strategy. 

Google Retail Search’s Role in Addressing Marketing and SEO Issues

Today’s e-commerce sites sell almost anything conceivable. Almost everything can be purchased with the touch of a mouse, from home appliances and clothing to houses and movies, and everything in between. The issue is ensuring that customers can locate exactly what they want to buy while standing out among millions of advertisements.

Your eCommerce product search capability should be smooth whether you’re selling on Amazon, your online shop, or another product discovery platform. There will be no more fumbling through irrelevant search results or category landing sites; simply quick, accurate eCommerce search results that provide consumers exactly what they want, even if they misspelled an item or did not use the right phrases.

The Problem: Despite the fact that modern technology is being used to analyse user preferences and surface tailored product recommendations, most eCommerce product SEO strategies based on online shops are not designed to give a truly personal eCommerce search experience.

Amazon and other market leaders upgraded their search engines to give relevant search results depending on user intent. This is fantastic news for Amazon sellers and advertisers. However, most merchants are still using their default eCommerce product SEO strategy, which slows down their customers’ buying experience.

With Google Retail Search, online businesses can now use Google-quality search capabilities in their SEO planning to improve consumer shopping experiences, beginning with product discovery.

How Google Retail Search Helps with eCommerce Product Discovery

Google Retail Search is one of Google Cloud’s product discovery solutions. It lets eCommerce site owners analyse search success by adding data to tools like Google Analytics 360, BigQuery, and Tag Manager.

Retail Search as currently being used by SEO agencies for their eCommerce clients’ SEO service needs, is based on Google’s decades of search knowledge, which enables businesses to develop customer-focused search experiences by interpreting consumer intent and mapping it to product inventories. It is a fully customizable solution with features like auto-complete, relevant promotions, and personalised results that make it easier for shoppers to find eCommerce products.

Google Retail Search has the following capabilities: 

• Vision Product Search-Object recognition capabilities powered by machine learning that enable product picture searches and give appropriate product suggestions.
• Advanced Query Understanding-A more accurate understanding of user intent that results in more relevant eCommerce product search results
• Optimized Results—User interaction, indexing, retrieval, and ranking algorithms are used to achieve corporate objectives.
• Semantic Search-Delivers excellent search results by interpreting search intent based on characteristics such as user search history, location, and spelling variants.
• Advanced Security and Privacy -To secure retailer data, strong security and privacy procedures in accordance with the General Data Protection Regulation (GDPR) are in place. This means you can be certain that your data is safe and unique to you.

Amazon Search Engine vs. Google Retail Search

Google hopes that improved eCommerce search results may assist shops in diverting some business away from Amazon. So, what is the distinction between Amazon’s search engine and Google Retail Search?

If you sell or advertise on Amazon, you’re certainly aware that the company has its own search engine called Amazon A10 (previously known as Amazon A9). Amazon’s search algorithm is fundamentally comparable to Google’s. It analyses keyword search queries and historical traffic trends to match consumer intent with relevant items and give the best Amazon purchasing experience possible.

Unlike Google Retail Search, however, Amazon’s search tool is only available on the platform. Also, because Amazon has so many brands and sellers, the Amazon A10 algorithm considers a number of factors to decide which products show up at the top of search results. These factors include keywords, sales conversions, customer reviews, performance history, delivery time, price, and so on.

Furthermore, having a tailored Amazon advertising plan and ranking high in search results is an important aspect of earning sales on Amazon. To get the most out of your Amazon SEO and advertising strategy, you must do the following: 

• Make certain that your product photographs fit Amazon’s image criteria.
• Optimize your listings; 
• Enhance your keyword strategy. 
• Create better product description pages
• Establish reasonable pricing regulations.

On Amazon, marketing and advertising are all about fighting for greater search rankings. With almost two-thirds of all Amazon product clicks occurring on the first page of search results, you must strengthen your keyword targeting skills and prioritise your customers’ Amazon shopping experience to remain at the top of search results.

The advantage of your SEO agency using Google Retail Search for your SEO strategy is that you won’t have to compete in Amazon’s crowded marketplace. You can enhance client loyalty and engagement by providing a pleasant overall customer experience on your e-commerce website.

Search is obviously important for great purchasing experiences, making SEO a critical element for enhanced eCommerce sales results. Google Cloud Retail Search has found that conversion rates and revenue per visit go up for stores that put eCommerce SEO at the top of their list of priorities and make it easy for customers to find what they want.

Use Retail Search’s hyper-relevant recommendations to provide outstanding consumer experiences.

Do you need assistance with your Amazon advertisements and eCommerce marketing strategy? Or are you seeking strategic Amazon marketing services to provide your consumers with the finest Amazon buying experience possible? P1 SEO Agency will assist you with any retail marketing solution you require. Our agency provides a variety of SEO services for retailers to help you harness the potential of digital marketing solutions. Whether you want eCommerce PPC, or SEO services, P1 SEO agency in Australia has you covered.

You’ll need a robust listing management solution for your Google Business Profile listings if you run a business that has multiple locations and wants to attract customers at every possible means. If you want to be found by customers at every location your business is domiciled, you profile needs to be up and active. When it comes to driving traffic and attention, maintaining correct listing data for all of your Google locations has never been more important than it is now.

Google controls 89% of the core search engine market and 94 percent of the mobile search engine market. 46 percent of Google searches have a local focus which is also the focal point for any seo agency in australia, resulting in billions of high-value searches for businesses and services in consumers’ immediate vicinity. Hence, Google is the first and best spot SEO agencies begin with when looking for information, despite the fact that it is not the only directory available.

Related: SEO Agency approach in Competitor Analysis

Google’s Recommended Procedures for Firms That Have Many Locations.

Keep an eye out for new features coming to your Google Business Profile.

By regularly making updates to both its algorithm and its product, Google maintains a state of constant flux that keeps marketers on their toes. Maintaining a competitive advantage over rivals who are not as up-to-date as you are can be accomplished by implementing newly released features as soon as they become available. Therefore, make sure that you keep your eyes open and are ready to take swift action in response to the continuing shift. If your profile is managed by an SEO agency, rest assured that it will be constantly tracked.

Fill your listings with as much information as possible.

When developing a profile listing, SEO companies make sure that they supply as much information as they get for each place. You have the option of creating listings on a location-by-location basis, or you can use a listings management program that will do all of the grunts work for you. People who are looking for your company will have access to the information they require if you have content-rich listings, and your local SEO strategy will get a boost as a result of this as well.

When it comes to important updates, use Google Posts.

Your company’s website has to be easily searchable in order to get to the top of the page. The purpose of Google Posts is twofold. First, like many other aspects of the Google Business Profile, they are meant to boost the amount of organic search traffic that is driven to your listings. Second, they enable you to convey important developments in bite-sized snippets. Promotions, alterations to shop hours, COVID-19 measures, in-store events, and other types of information can be posted by businesses on this platform. Imagine it as a post that you would make on social media that then gets added to your local listing.

Please upload images with a good resolution for each location.

Listings that are too generic are not liked by anyone, not actual people, and most certainly not by the algorithm that Google uses. Because each of your sites has its own personality, the photographs that you add to each listing should reflect that. Make sure that you highlight what it is about each location that sets it apart from the others, and continue to keep your material updated on a regular basis. Keep in mind that the listings should be intriguing to both new and existing consumers. The process of capturing local photographs might be difficult; please get in touch with P1 SEO agency to find out more about how you can use AI-developed images to assist you.

Related: SEO or PPC- which one is right for your business?

Make sure that your COVID-19 measurements are crystal clear.

Retailers and customers alike now have an expanded range of new duties as a result of COVID-19. To ensure that clients are aware of what to anticipate, be sure to check out the Google Business Profile characteristics that provide the most accurate description of the sanitary precautions and extra services that are offered at each site, such as the following:

• Curbside pickup;
• Human-free delivery; 
• Online services; 
• Masks required; 
• Safety dividers at checkout; 
• Employees required to sanitise surfaces between visits

Maintain active management of your reviews.

Even if you’ve developed a trustworthy brand, the most persuasive thing for shoppers to read is a favorable review left by another shopper. When it comes to maintaining a spotless online reputation, managing and responding to feedback is an essential component. To achieve this, you should ensure that each reviewer receives a personalized response, take any disputes to a private channel (such as email), and keep an eye out for fake reviews.

Make use of the insights provided by your Google Business Profile.

Tell your SEO service provider to monitor how well your searches are doing and address any problems with the listings. The information contained inside your Google Business Profile is a veritable treasure trove of insights that may assist you in optimising your local SEO presence and gaining a better understanding of which locations are failing and why. Is there a problem with the inventory or with customer service? It is essential to the success of your location that you keep your ear to the ground.

Pick the category that best fits the situation.

As a result of the constant adjustments that Google makes to its company categories, it is essential that your SEO agency partner stay abreast of what is new in order to make sure that your companies are categorised correctly. Because of the significant impact that these have on search, it is essential that you place yourself in the appropriate category.

Are you ready to find out how we can assist you?

Google Business Profile is a fantastic tool that can place businesses that have several locations on the map, but we are aware that maintaining many listings may be a challenging endeavour. If this is the situation for you, there is no need to panic any longer!

P1 SEO company brings together all of your directories under a single umbrella, allowing you to save time by updating many listings at once and reacting to reviews from a central location. Get in touch with us now!

New material has just been added to the Google Search Centre’s documentation. Google appears to only use the top 15 MB of an HTML file for deciding SERP rank. What exactly does this mean? Do you need to be concerned? Continue reading to find out!

A recent documentation update added more details regarding Google bots’ operations, especially their restricted operations. According to Google, Googlebot can crawl the first 15MB of an HTML or text-based file supported by Googlebot. Images, videos, CSS, and JavaScript are retrieved separately from any resources mentioned in the HTML.

Googlebot stops crawling after the first 15MB of the file and only examines the first 15MB of the file for indexing. The file size restriction is applied to uncompressed data. P1 SEO agency finds out that anything bigger than 15 MB won’t be counted in your SEO rankings and won’t be indexed either. The information created some consternation. An authority from Google claimed that, the limitation is not new – he claims that it existed much earlier, but people were just recently made aware of it, and, secondly, it pertains to the HTML file itself. The restriction excludes any resources or information that are integrated using IMG tags. Click here to get about google business profile best practices for multi-location companies.

How Will the Limit Affect SEO Specialists’ Work?

In reality, in most circumstances, the restriction has little effect. It’s hard to go over 15 MB, and when it does happen, it’s usually because of a series of problems that need to be fixed anyway. However, it’s important to keep an eye on the page size—there are many tools available online for this, like Google Page Speed Insights.

Also, make sure to put the information that is important for SEO at the top of the page so that Google bots will see it. As previously said, 15 MB is a massive amount of code that is impossible to exceed. Therefore, this information should not be of concern in most circumstances. However, if you realize that the size of your site has exceeded this restriction, you should investigate the cause.

Update to Google’s Core Algorithm

We already have a practise of writing about the fundamental algorithm upgrade. Google delivers a major core upgrade multiple times each year. Consider what it might mean for your website; is there anything to be concerned about?

Google announced the installation of a new change to the main search engine algorithm on May 25, 2022. Such an upgrade is issued many times a year (smaller updates happen virtually every day), and its complete deployment might take up to two weeks. The most recent update occurred in November 2021.

The Impact of the Google Core Algorithm Update

The primary algorithm modifications attempt to better tailor search results to the needs of users. They can cause the page position to shift up and down.

However, SEO agencies should keep in mind that such oscillations are natural and may settle throughout the so-called rollout, i.e., the time when the update is deployed. A fix is usually released a few weeks following the upgrade, so people whose pages have slipped in ranking still have hope.

What Can You Do to Reduce Position Changes After an Update?

Google offered suggestions and information regarding changes in 2019, and they haven’t changed since. This demonstrates that the adjustments are all heading in the same direction. So, if your SEO company partner have optimised your website so that it ranks better on Google, it is possible to avoid unwanted occurrence.

What Google says about the recent updates 

• Every few months, the core algorithm is improved.
• To avoid volatility, focus on producing high-quality content.
• Position gains and losses are expected.
• Significant enhancements to core algorithms aimed at improving overall search engine performance.
• Pages that have lost rank are not penalized.
• Pages might not become visible again until the next update, but if the website isn’t fixed, it’s almost certain that it won’t become visible again.

Experience has taught us that, first and foremost, you should not panic and execute adjustments as soon as you view the charts. Give the algorithm time to settle and the SERPs time to cool down after the upgrade.

There may be less reason to worry if the SEO process is done in a methodical way, according to Google’s suggestions, and according to the safe placement principles.

Featured Snippets can help you reach the top of Google.

Understanding how to optimise for highlighted snippets will be critical in 2022 and beyond. These tiny text snippets at the top of Google results are the first thing most people see and are an excellent way to have your content ranked as high as possible.

When you understand how to obtain highlighted snippets for your material, you’ll be well on your way to increasing your traffic as much as you desire! This post will teach you how to optimise different sorts of featured snippets and push your material to the top of the list.

What exactly are Featured Snippets?

They are the informational boxes that display at the top of a Google search to provide an instant response. This highlighted piece of information comes from the highest-ranking pages in the index. It often includes definitions, lists, tables, steps, and other types of information.

Standard SEO agencies knows how to get content highlighted in snippets, request your SEO company partners to work on this feature for your website, it will help you to be seen more often.

There are four types of featured snippets.

• List
• Definitions Box
• Videos
• Table

Featured Snippets have the ability to significantly increase a website’s traffic and SEO position. By putting your content in a featured snippet, you almost guarantee that it will be the last thing people see when they do that search.

For a number of reasons, you should try to get a highlighted snippet.

• A rise in your click-through rate (CTR).
• A rise in the number of visitors to your site as a result of the exposure

A raise in trustworthiness because the highlighted snippet provides reliable, relevant information