Google Retail Search, a new fully managed search product from Google, delivers smart search to eCommerce websites. This eCommerce product search feature is now built into eCommerce websites to provide Google-quality search results from broad search queries and to help online retailers reduce search abandonment, which is the number of users who visit a website but leave without adding anything to their cart or buying a product.
E-Commerce search results display is a common and aggravating problem for sellers on Walmart Marketplace, Amazon, and other eCommerce platforms. According to a survey, over 76 percent of Australian shoppers abandon a retail website due to failed eCommerce product search results, with 48 percent purchasing the item elsewhere. Furthermore, 52 percent said they frequently abandon their baskets if they can’t find one item on an e-commerce site.
Every year, customers’ persistently negative online experiences cost merchants over $t00 billion in abandoned e-commerce searches worldwide. This supports the necessity to deliver high-quality brand experiences for eCommerce product discovery consumers and reduces the chance of them abandoning your site. That is why Google Retail Search was created.
Selling on Amazon or other online marketplaces? Make sure your SEO company partner considers Google Retail Search and its significance in your e-commerce marketing strategy.
Google Retail Search’s Role in Addressing Marketing and SEO Issues
Today’s e-commerce sites sell almost anything conceivable. Almost everything can be purchased with the touch of a mouse, from home appliances and clothing to houses and movies, and everything in between. The issue is ensuring that customers can locate exactly what they want to buy while standing out among millions of advertisements.
Your eCommerce product search capability should be smooth whether you’re selling on Amazon, your online shop, or another product discovery platform. There will be no more fumbling through irrelevant search results or category landing sites; simply quick, accurate eCommerce search results that provide consumers exactly what they want, even if they misspelled an item or did not use the right phrases.
The Problem: Despite the fact that modern technology is being used to analyse user preferences and surface tailored product recommendations, most eCommerce product SEO strategies based on online shops are not designed to give a truly personal eCommerce search experience.
Amazon and other market leaders upgraded their search engines to give relevant search results depending on user intent. This is fantastic news for Amazon sellers and advertisers. However, most merchants are still using their default eCommerce product SEO strategy, which slows down their customers’ buying experience.
With Google Retail Search, online businesses can now use Google-quality search capabilities in their SEO planning to improve consumer shopping experiences, beginning with product discovery.
How Google Retail Search Helps with eCommerce Product Discovery
Google Retail Search is one of Google Cloud’s product discovery solutions. It lets eCommerce site owners analyse search success by adding data to tools like Google Analytics 360, BigQuery, and Tag Manager.
Retail Search as currently being used by SEO agencies for their eCommerce clients’ SEO service needs, is based on Google’s decades of search knowledge, which enables businesses to develop customer-focused search experiences by interpreting consumer intent and mapping it to product inventories. It is a fully customizable solution with features like auto-complete, relevant promotions, and personalised results that make it easier for shoppers to find eCommerce products.
Google Retail Search has the following capabilities:
- Vision Product Search-Object recognition capabilities powered by machine learning that enable product picture searches and give appropriate product suggestions.
- Advanced Query Understanding-A more accurate understanding of user intent that results in more relevant eCommerce product search results
- Optimized Results—User interaction, indexing, retrieval, and ranking algorithms are used to achieve corporate objectives.
- Semantic Search-Delivers excellent search results by interpreting search intent based on characteristics such as user search history, location, and spelling variants.
- Advanced Security and Privacy -To secure retailer data, strong security and privacy procedures in accordance with the General Data Protection Regulation (GDPR) are in place. This means you can be certain that your data is safe and unique to you.
Amazon Search Engine vs. Google Retail Search
Google hopes that improved eCommerce search results may assist shops in diverting some business away from Amazon. So, what is the distinction between Amazon’s search engine and Google Retail Search?
If you sell or advertise on Amazon, you’re certainly aware that the company has its own search engine called Amazon A10 (previously known as Amazon A9). Amazon’s search algorithm is fundamentally comparable to Google’s. It analyses keyword search queries and historical traffic trends to match consumer intent with relevant items and give the best Amazon purchasing experience possible.
Unlike Google Retail Search, however, Amazon’s search tool is only available on the platform. Also, because Amazon has so many brands and sellers, the Amazon A10 algorithm considers a number of factors to decide which products show up at the top of search results. These factors include keywords, sales conversions, customer reviews, performance history, delivery time, price, and so on.
Furthermore, having a tailored Amazon advertising plan and ranking high in search results is an important aspect of earning sales on Amazon. To get the most out of your Amazon SEO and advertising strategy, you must do the following:
- Make certain that your product photographs fit Amazon’s image criteria.
- Optimize your listings;
- Enhance your keyword strategy.
- Create better product description pages
- Establish reasonable pricing regulations.
On Amazon, marketing and advertising are all about fighting for greater search rankings. With almost two-thirds of all Amazon product clicks occurring on the first page of search results, you must strengthen your keyword targeting skills and prioritise your customers’ Amazon shopping experience to remain at the top of search results.
The advantage of your SEO agency using Google Retail Search for your SEO strategy is that you won’t have to compete in Amazon’s crowded marketplace. You can enhance client loyalty and engagement by providing a pleasant overall customer experience on your e-commerce website.
Search is obviously important for great purchasing experiences, making SEO a critical element for enhanced eCommerce sales results. Google Cloud Retail Search has found that conversion rates and revenue per visit go up for stores that put eCommerce SEO at the top of their list of priorities and make it easy for customers to find what they want.
Use Retail Search’s hyper-relevant recommendations to provide outstanding consumer experiences.
Do you need assistance with your Amazon advertisements and eCommerce marketing strategy? Or are you seeking strategic Amazon marketing services to provide your consumers with the finest Amazon buying experience possible? P1 SEO Agency will assist you with any retail marketing solution you require. Our agency provides a variety of SEO services for retailers to help you harness the potential of digital marketing solutions. Whether you want eCommerce PPC, or SEO services, P1 SEO agency in Australia has you covered.